Exit-Intent Lead Capture for Security Websites

Interactive exit-intent detection system that triggers targeted offers when visitors attempt to leave, built for cybersecurity company websites.

The Problem

Cybersecurity company websites lose qualified visitors silently:

• Prospects research 5–7 vendors before deciding
• 70–80% of visitors leave without any engagement signal
• No second chance once they bounce to a competitor
• Sales team never knows a decision-maker visited

Result: High-intent traffic evaporates with zero pipeline impact.

The Solution

Exit-intent detection that triggers a targeted modal when:

• Cursor exits the viewport toward the browser chrome (desktop)
• Idle timeout fires after 30 seconds of inactivity (mobile + desktop)
• Tab blur detected on mobile when user switches apps

Session-scoped dismissal via sessionStorage prevents repeat triggers in the same visit. One clean prompt per session, then silence.

Use Cases

• MDR/SOC firms capturing trial requests from analysts comparing vendors
• GRC platforms offering free compliance gap assessments
• IAM/PAM vendors triggering a demo booking before bounce
• Pentest firms surfacing a free scope call offer

Impact

• Captures intent signals from visitors who would otherwise leave silently
• One-time trigger per session: no annoyance, no repeat interruptions
• Works on mobile via idle detection fallback
• Deployable in under 30 minutes on any existing site

--- Built by Kunsh Tanwar | [email protected] | ETXcyberops