Voice Ai Lead Qualifier

The Problem

Mid-market security companies lose qualified leads due to manual phone processes:

• Miss calls when prospects contact outside business hours (60% of B2B calls happen after 5pm)
• Waste 15+ minutes per call doing basic qualification (company size, security needs, budget)
• Prospects abandon interest during phone tag with busy sales teams
• No way to instantly book consultations without back-and-forth scheduling
• Junior sales reps struggle to qualify technical security requirements properly

The Solution

VAPI-powered voice AI assistant that handles inbound calls 24/7:

• Answers calls in natural conversational voice (sounds human, not robotic)
• Qualifies prospects by understanding security needs (VAPT, SOC 2, MDR, cloud security)
• Books consultations directly into calendar without human touchpoints
• Handles rescheduling and cancellations autonomously
• Transfers complex questions to human experts when needed

Use Cases

1. MDR/SOC: Qualify enterprise buyers asking about 24/7 threat monitoring
2. GRC: Screen compliance prospects (SOC 2, ISO 27001, HIPAA) and book gap assessments
3. Offensive Security: Understand pentest scope (web app, cloud, network) before booking calls
4. All Segments: Capture after-hours leads that would otherwise go to voicemail

Tech Stack

• VAPI (Voice AI Platform)
• GPT-4o for conversation intelligence
• Deepgram Nova-3 transcription
• n8n for calendar integration (optional)
• Supabase for booking storage (optional)

Target Audience

Mid-market cybersecurity companies ($1M-50M revenue):

• Security founders tired of missing calls
• Sales teams overwhelmed with unqualified inquiries
• Companies expanding globally (need multi-timezone coverage)
• Firms with high inbound call volume but limited sales staff

Impact

• 100% lead capture rate (no missed calls, ever)
• 15min saved per inquiry (eliminates manual qualification)
• Instant booking without scheduling friction
• Works 24/7/365 without hiring night-shift teams
• Filters out unqualified prospects before human sales time

Setup Instructions

1. Create VAPI account at https://vapi.ai
2. Build assistant with cybersecurity qualification logic (see system prompt template)
3. Get Web SDK code with your API keys
4. Embed floating button on website
5. Connect calendar API for instant scheduling

Built by Kunsh Tanwar | Founder of ETXcyberops | Contact: [email protected]